The Invasion of the Text Ad Clones
Mon, 08 Dec 2008 14:39:24 -0800
How To Differentiate Your Ad In A Competitive Space As more advertisers are jumping on the paid search bandwagon every day, the ppc marketplace is becoming increasingly emulous. In competitive markets, more and more searches bring up pages full of nearly identical sponsored ads. Here’s an example of a Google search for house painting: Does anyone else look at this and see the exact same ad over and over again? The only ad that remotely stands out is #4, because the local “Honolulu, HI” make
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